Adam Turetsky

Adam
Turetsky

Marketing × Creative Direction × AI Systems × Digital Product

I make ideas sell — then I build them myself.

I turn ideas into campaigns, AI-powered platforms, and digital experiences that move real revenue — strategy, design, and code, all from one person.

View my work →Ideas People Experiences Results.
South Florida high-rise beneath palm trees
Boat on the water along the South Florida skyline
Interactive 3D photo badge of Adam Turetsky, swinging on a lanyard
Brands, Events, People, Places, Progress — a more creative South Florida
Selected Work

Real projects. Real results. From strategy to execution.

View all work →
Case Study

From idea to execution.

A real example of how a single idea can turn into a full campaign, from strategy to measurable results.

Turning ideas into outcomes

01 / 03
Wine Room cover

Wine Room

Web Development / UI/UX Design / Membership Platform

Challenge

A 900+ bottle wine list and event calendar that changed daily, managed only in a spreadsheet and a Linktree page — not a CMS.

Idea

Treat the spreadsheet and Linktree as the live source of truth. Build every surface as a view over that one data pipeline.

Execution

Next.js site + hand-rolled CSV/Linktree parsers, an internal staff-hub tool, and a hidden iPad kiosk, all sharing one data layer.

Distribution

thewineroomdelray.com, an internal staff tool, and an in-restaurant iPad kiosk.

Result

959 wines live-tracked, 16 routes, 329 commits shipped in ~3 months.

My Process

Simple steps. Serious results.

01

Idea

Find the opportunity

02

Positioning

Shape the story

03

Creative

Bring it to life

04

Build

Make it real

05

Launch

Get it out there

06

Optimize

Make it better

AI × Creative

AI isn't the work.
It's how I work faster.

I use AI as a creative production and prototyping tool to explore ideas, visualize concepts, and move from thought to execution, faster.

Explore my AI work →
Design moodboard: concept becomes interface
Same Ideas. More Possibilities.
AI workflow moodboard: prompt to design to build to launch

/imagine luxury hotel lobby, palm trees, golden hour light, cinematic, editorial —ar 16:9 —stylize 250

Prompt → Variation → Iteration

Ideas Faster Better Further.
Same idea explored across four different creative directions

“AI expands the creative process. It doesn't replace it.”

Playground

Experiments / Ideas / Work in Progress

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AI Campaign Brief Generator
Interactive 3D Product Viewer
Brand System Generator
Generative Menu Layout
Grain & Noise Shader Pack
Condensed Type System Exploration
Photo Series: Bleed
About

“I'm most useful when someone says, ‘We have this idea, but we don't know what to do with it.’”

I'm a Digital Marketing Director and Creative Director based in South Florida — and, in practice, a one-person creative and engineering department. I set the strategy, design the brand, write the copy, and build the AI-powered platform it lives on, myself, end to end. No hand-offs, no agency bloat — just concept to launch, in days instead of quarters.

More about me →
Taped photos of Miami palm trees, skyline, and working on a laptop
Same Beaches Different Ideas.
Capabilities

Ideas. Execution. Impact.

  • 01Creative Strategy
  • 02Campaign Development
  • 03Meta Advertising
  • 04Event Marketing
  • 05Brand Development
  • 06AI Prompting
  • 07Content Development
  • 08Digital Experiences
  • 09UX Thinking
  • 10Rapid Prototyping